Richard's GlobalTmail Blog

Astounding Success For “D-Day” !

I am a little STUNNED.  Yesterday, I said I expected somewhere around a FIVE HUNDREDTHS OF ONE PERCENT response, right?  Well, it came it at more than THREE TENTHS!  That’s almost EIGHT TIMES BETTER THAN I HAD HOPED FOR!  Sorry, I don’t mean to SHOUT, but this is the best news I could have hoped for.  Although we haven’t yet followed up to see whether the results are valid or not, I have plenty of experience dealing with responses like this, and even if a healthy percentage of the respondents didn’t really wish to have us call, it’s STILL an outstanding first-time out.  In fact, seeing the results here, I know we can significantly improve these numbers with two very simple changes.  First, we’re using an old list.  I didn’t want to purchase a fresh list until we thoroughly test a “bad” list and create a profitable result under those conditions.  This type of response rate virtually assures a great long term success.  Second, we’ll be improving our hardware, software and VoIP provider.  We’ve already selected a new VoIP provider since the current service we’re using was only selected as a very temporary test service.  After testing, we’ll move to the “real” service provider.  Getting an upgraded VoIP server will also improve the efficiency of the calls and the clarity with which the recipient can hear our message.  This always has a positive effect.  Furthermore, we already know of software modifications we can make that will create a more effective campaign.

But there’s an even MORE exciting number here.  That Conversion Percent of 1.54% is far greater than I had hoped for as well.  Unfortunately we only got about 4 hours of real calling time yesterday due to numerous technical problems getting the system to operate correctly.  Therefore, I didn’t really start the campaign until 5 pm, and shut it down at 9 pm (the worst calling hours for business phone numbers). 

The bottom line here is the fact that we have 5 new people who want us to tell them all about GlobalTmail and the Asset Management Group! Those Associates who wish to truly make money with us should be celebrating right about now.  If the numbers hold steady or anywhere close to what we saw in the very first roll-out of this voice broadcast campaign, it means the company is finally on the path to creating substantial sales volume, from which we’ll be able to beef up our staff of programmers and analysts and really kick the final software development into high gear.

In the initial phases of this campaign, we have only a very few Associates designated to follow up on these leads.  However, as we develop this campaign and it matures, we expect to make leads from this and other marketing systems available to all Associates under a set of rules that has yet to be determined.  We expect to sell these inquiries for a reasonable price, but we’ll also give away many as a reward system for those Associates who demonstrate their willingness to work hard at producing results.

Just to whet your appetite, let me extrapolate some numbers for you, based on last nights results.  We have 216,631 phone numbers to call in the current 4-state campaign.  If last night’s result can be achieved through the entire campaign, we’ll get 780 inquiries on which to follow up.  Usually, more than 80% of those who inquire are willing to listen to our online presentation.  That means about 624 people attending a presentation, after which a qualified Associate will follow up.  We’re currently seeing a closing rate of about 20% of those who attend who purchase.  This would result in 125 new AMG members in this 4-state area during the next month or two, and the average sale is currently GREATER than the Silver membership.  This means, we’ll put more than $3,750 on the books for these new members, giving us a total sales volume of $468,750 just in these four states, and just for this one promotion! We think we’ll have a total of about 6,000,000 small business phones to call around the USA under this current campaign, which I expect to last about 6 months.  If these numbers hold, we should be able to bring in 3,456 AMG members within 2011. Using the same average sales amount, that’s about $12,960,000 in gross sales volume before the end of this  year!  Of course, since most people finance their purchase, the monthly volume would be about $270,000, but that is EXACTLY what we’re striving for:  STABILITY. 

Sorry for my enthusiasm here.  This is probably the best news I have seen since the GlobalTmail concept was created and development started five years ago.  I’ll keep you updated during this campaign testing phase to see how the numbers change from day to day so we can get some averages that are reliable.

Today Is “D-Day” For GlobalTmail!

It’s the biggest milestone since the day the GlobalTmail concept first popped into my head back in 2005 . . . “D-Day” . . . which stands for “Dialing Day”.  It has taken years to get to this stage of our development where we can finally have multiple inquiries each and every day.  The inquiries consist of NEW people who want to know all about GlobalTmail, having heard about it by getting a recorded message from our system!  THIS is part of what we’ve been talking about all along! Our new GroupCaller system went to work at 9:00 am this morning, starting our first outbound voice broadcast campaign designed specifically to recruit new Associates and members for the Asset Management Group.  These are fully FTC/FCC compliant calls and are being made to small business phone numbers in a 4-state area:  Utah, Wyoming, Montana and New Mexico.  Today’s campaign will begin calling 216,631 phones in the Mountain Time Zone, seeking people who need to increase their income.  Our top sales people have access to these new leads and will begin following up later this afternoon and evening, depending on the responses we get. 

Part of the key to success in this, or any other type of promotional advertising is to have realistic expectations, and then continually analyze the results and adjust both the message and the audience until a maximum response rate has been achieved.  I’m only expecting about Five Hundredths of one percent response rate today (0.05%) without making any adjustments.  This means, if we made the number of calls I expect to make, which is around 5,400 today, we should get either 2 or 3 inquiries.  Although it’s entirely possible we won’t even achieve this rate.  We’re starting out with a list that’s about 15 months old. Lists must be continually updated because phone numbers change at a rapid pace when  you’re dealing with the masses. Nonetheless, in my judgment it’s prudent to do our testing on a low-cost platform and under difficult circumstances (i.e. a “bad” list). By increasing our response rate to profitability under these circumstances, we’re virtually assured of great success simply by acquiring a much higher quality list.  (By the way, lists can be VERY expensive, so we don’t want to roll  out a large campaign without first conducting a thorough test of the audience and the message to assure ourselves of profitability BEFORE spending the money on a costly but more accurate list). 

A very small response rate is entirely normal when starting a massive new campaign like this. Perhaps the greatest thing about this type of promotional advertising is the fact that we can monitor the response rates in real time . . . quite literally, we can listen in on “live” calls which helps us analyze and improve the responses. No other media allows this type of “live” analysis, not even SEO, pay-per-click or any of the other great online methods!  Each day, and even multiple times throughout each day, we can change the message and adjust it, attempting to find just the right combination of words and phrases that will gain the highest response. By doing this, extraordinary results can be achieved. We can literally go from 0.05%, or even 0.0% response, up to 0.5%, or even a hefty 1.0% or better!  That may not sound like much if you’re not used to marketing analysis, but put another way, that’s the same as increasing the response by 5, 10 or even 20 times what we originally start with!

We’re beginning this campaign with 6 channels (that’s VoIP lingo for 6 phone lines dialing concurrently).  That gives us a capacity of somewhere around 5,400 calls per day, assuming a 13-hour calling day.  The legal hours for calling are 8:00 a.m. until 9:00 pm, Monday through Saturday.  Today, we started 1 hour late due to a problem loading the initial database.  I’ll be monitoring the system throughout the day, to check on the VoIP lines and make sure they’re operating properly, and also monitoring several of the phone lines by listening in on the call progress to ensure call quality.  

This first campaign is designed to call all the small business phone numbers in America. After removing all the “Do Not Call” numbers and other inappropriate numbers (nursing homes, hospitals, government offices, universities, etc.) I expect we’ll call somewhere between 6,000,000 and 8,000,000 phone numbers.  Even if the response rate is only 0.1% on the minimum number of calls, that will give us about 6,000 inquiries…FAR more than we’ve seen since we first lifted the veil of secrecy around this project.  And even if we consider we can’t get any more than HALF of the lowest expected response rate, we’re STILL looking at 3,000 inquiries.  Right now we have only two full-time and fully qualified Associates to follow up on these leads. No doubt we’re going to need a lot more help before we can ramp up any significant volume in this promotion.

Yesterday, we made tentative arrangements with a new VoIP service provider to acquire a minimum of 500 channels in the near future.  This means that once we solidify the scripting and the list so our response rate is adequate, we’ll be able to call a maximum of about 450,000 numbers each and every day.  And even THIS is just a fraction of the capacity we’re striving to achieve in the future.  By the end of 2012, I expect to have a maximum calling capacity of several million calls each and every day.  Naturally, to achieve the goals we set as a company, and pay the amounts we discuss with the Port Income Calculator, this has been our plan since the very beginning. After all, we can’t generate sales volumes in the hundreds of millions of dollars annually without the capacity of sending and receiving millions of messages each and every day.  So when I talk of call-capacity in this range, it should not surprise those of you who have been following our progress for some time now.

At any rate, this is a milestone day for us, and we’re thrilled to report such great progress!  I’ll fill you in on call results in the coming days and weeks so you can see the effect of this outbound voice broadcast campaign on our recruitment and sales efforts.  Stay tuned!