I spent the entire weekend updating the sales presentation. The result is, I believe, by far the best full presentation we’ve ever had! I took advantage of the recently announced new “snap” (Question: “What is GlobalTmail? Answer: It’s a messaging and instant alert company.”) and rebuilt the entire presentation around that simple phrase combined with the roll out of our first real IT product: The GroupCallerTM. At the beginning, I inserted a time-line showing the company’s development progress from inception to the present, and also show where the company is headed in the foreseeable future. (This is the 2nd slide and provides the foundation for the entire presentation.) One more big change to the presentation is that I focused on the importance of our GroupCaller to our present situation. Because we “own” the media that’s capable of locating tens of thousands or even hundreds of thousands of prospective customers, I made our voice broadcast capability the focal point of the entire presentation. In reality, I believe that using the GroupCaller will completely change the company and do it very quickly. This article tells why I believe this so strongly.
I haven’t yet posted the video of this slide show because I’ve had a number of technical problems converting the video to a format that plays well over the Internet. I hope to have those issues resolved by Tuesday night. In the meantime, the entire presentation, both the slide show and the slides-with-notes pages are posted in the Associate Tools section of the website for any GTM Associate to view, print or download. I strongly encourage you to read this new presentation carefully. I tried it today (Monday) for the first time in a “live” face-to-face presentation and it worked very well. The prospect understood the concept better than ever and had a positive reaction. We’ll follow up in the near future and I predict a sale will follow.
Our development progress has been steady over the past year and a half, but much slower than any of us want since losing our primary source of funding. The only way to truly accelerate this progress is to acquire more cash. There are two ways to do it: (a) Raise capital or (b) drastically increase sales. We have tried in vain to find investors for the past six months. Although I believe we’ll ultimately sell out the stock offering that was prepared late last summer, it may take years to do it. When we’re on a sound financial footing investors will gravitate to us for the simple reason that customers and others will – success begets success. Therefore, we cannot rely on raising capital as a means to the end. Instead, we’ve found an enthusiastic audience when attempting to locate people who truly need what we can offer “right now”: A business opportunity. That’s where we must focus our energy. Fortunately, we now have the mechanism in place to provide a method by which many thousands of people can benefit immediately from participation in our Asset Management Group: The GroupCaller. It’s the catalyst to fuel faster and better growth than ever before.
Consider the facts as presented in my recent article analyzing the test results of our GroupCaller test marketing campaign. This article shows a 0.25% conversion percentage using a terribly outdated business list that has a 31% disconnect rate. By doing nothing more than upgrading the list (which we can do for about $600), the true conversion rate would be about 0.35%, and that’s WITHOUT modifying the script or altering the campaign (which we will, of course, DO). Script and campaign modifications are a necessity once we restart the GroupCaller after the current upgrades. These modifications can increase the conversion rate by many times.
But for now, if we take the known conversion percent and average sales amounts since the beginning of the year and assume we do absolutely nothing to improve them, look at the results if we apply these numbers to a campaign calling all the small business owners in America that are NOT on the Do Not Call list:
| Estimated Database Size | 8,000,000 |
| Conversion Percent | 0.35% |
| Number of Leads | 28,000 |
| Number of Sales @ 20% | 5,600 |
| Number of Sales @ 8% | 2,240 |
| Average Sale Since Jan. 1 | $6,875 |
| Average Payment | $44.76 |
| Total Gross Sales Estimate | $15,400,000 |
| Total Weekly Cash Flow | $100,262.40 |
| Total Monthly Cash Flow | $434,470.40 |
For this calculation, I took our current closing of about 20% and dropped it way down to 8% just to be extra conservative and the numbers are STILL amazing. By extrapolating current sales results from January 1 to the present, and applying them to the most recent statistics from our GroupCaller system, we can see a very clear path to a successful campaign during 2011. In short, we know exactly what to do now and have the capability of doing it. We just need to run the current campaign through GroupCaller. The table above shows that even with MINIMAL results, taking the actual sales amounts in the first two months of this year, applying the current average weekly payment together with the average contract sales amount, it’s easy to see that we can create a gross sales volume of more than $15 million by simply running ONE campaign: Calling all small business owners in America. This will provide us a company that, by the end of this year will have in excess of $400,000 in monthly cash receipts.
Naturally, this kind of sales volume will transform us into a company that’s growing like a grass fire. Our course is set, the path is clear. All we need to do now is close a handful of sales to provide us the money that will complete the upgrade to GroupCaller (cost is $20,000 to $30,000). In fact, I’m already in negotiation with several people and believe we’ll have the required funds by the middle of March. This assures us that we’ll reach the milestones set forth in the new presentation . . . . don’t forget to study it!
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