It seems every day we reach great new milestones as we approach the start of this massive campaign to call every small business phone number in America followed by tens of millions of opt-in phone numbers with our message! Yesterday afternoon, Nathan and I were meeting here in my office when the message arrived from India that the first GUI was ready to test. (GUI = Graphical User Interface). Prior to this GUI, the only way of testing calls was for programmers to enter the right syntax at the command prompt. Of course, that’s impractical for everyday operations.
The first 2 GUI’s available yesterday were the CDR (Call Detail Record) and the Dialer GUI (this is the single-call dialer, similar to what an agent in a call center would use to place a single call from a database). We’ll only use this for some limited test calls and script analysis. I assume the bulk dialer will be ready to try sometime later today or tonight. This is amazing news! It means we’ll actually be making our first “real” calls on the upgraded system!
The CDR allows us to analyze call results and thus improve performance over time. It contains a very detailed record of each call including Time, Date, Call Duration, Number dialed, Caller ID information, Extension, Line/trunk location, Cost, Call completion status. This allows us to do the following and more:
- review all CDR's for accuracy
- verify usage
- resolve discrepancies with vendors (i.e. our VoIP provider)
- disconnect unused service
- terminate leases on unused equipment
- analyze cost-per-call and improve efficiency
- etc ...
The importance of constant analysis of our calls cannot be overstated. It’s easy to spend way too much and get limited results without proper analysis. We and all Associates who use this system will depend on good call analysis.
Also, for those of you who are interested in such things, below you’ll see the call flow for our first IVR script that will be tested starting today or tomorrow. We sent this to India last night so they can help set up this first round of calls. I hope to be notifying our beta test group later today about when to expect the first calls.
Check in tomorrow and hopefully I’ll be discussing the beginning of live test calls for the voice broadcast campaign. I hope you don’t think I’m too repetitive here, but we all think this campaign will transform GlobalTmail nearly overnight from a small test firm that’s been in R & D for more than 5 years, to a fast-growing company with enough cash flow to retain plenty of programmers and engineers who will fast-track the completion of all the services we’ve been working on for such a long time.
And just as important as the development is the prosperity we expect to bring to many of you out in the field who are building your GlobalTmail business. This campaign holds the promise of providing a steady sales volume to all who are serious and willing to work at it. And with that, here’s the call flow chart for our very first major IVR campaign:
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