Last night we hosted the 2nd Spanish-speaking webinar. We gained at least 2 very good prospects from this meeting with whom Julio will follow up in the coming days. After the meeting, Julio and I spent a couple of hours analyzing that meeting and discussing what can be done to improve future meetings. We did have one technical issue: My microphone didn’t work properly, so he had to conduct the entire meeting by himself. He did a great job! This is good news for all of us because it means we’ll soon have multiple presenters; something that will be necessary as we ramp up this massive nationwide voice broadcast promotion.
As you know, we’re constantly revising and improving the basic presentation. Our biggest struggle since starting to sell memberships is answering the question: “How can it be simplified?” There’s a fine line between over-simplification, and the need to build the true value of the membership into the presentation. After all, we’re not selling a cheap product; we’re selling a very high-end membership valued at tens of thousands and possibly hundreds of thousands of dollars in some cases. When the sales price is in the thousands of dollars, we can’t afford to skimp on the presentation. By the same token, we need to make it as easy as possible for people to understand … and more importantly, it’s got to be easy for them to repeat to others. THIS is something we have continued to fail at since the beginning. There’s just too much information in the presentation. That has been a continuing theme since we first introduced the concept of selling a membership in late 2009.
Today, I’ll be editing the main presentation once again to incorporate some of the ideas we discussed last night. I’ll send the newly edited presentation to Julio late today so he can translate it to Spanish and prepare for more meetings next week. The new presentation will focus on a live demonstration of the GroupCallerTM. Because voice broadcast is at the core of our plans to move forward this year, it makes sense to make this the focal point of the presentation.
Of course, we can’t use this new presentation until we’re actually conducting our nationwide campaign. But as I said in the previous article, I expect to be in dialogue with India over the weekend, so I have no problem in asking you to monitor this blog Saturday and Sunday for any updates. The GroupCallerTM upgrade continues to be our highest priority and we’ll stick to it until the system is fully functional. I expect the newly revised presentation to be given next week at our webinars.
The first webinar scheduled for next week will be Thursday, 7:00 pm, MST. If you know anyone who wants to attend let me know and we’ll send an invitation to everyone who wants to join. Don’t forget, this is the webinar where I expect to actually DEMONSTRATE our voice broadcast system. (If it happens sooner, I’ll let you know.) See you over the weekend!
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