Lead Distribution Policy Update

In light of the new capabilities we’re building into the GroupCaller^tm system, I spent most of the day re-writing and crafting a new set of policies designed to make the lead assignment process as fair and equitable as possible, while remaining efficient and profitable for the company.  The policy itself is governed by one overriding principle:

“This policy is governed by the principle that the distribution of leads must result in a profit to the company. This means that after subtracting all commissions, bonus, and the expense of generating the leads, the amount received from the use of the leads must be greater than the amount spent. “

When we begin our voice broadcast campaign, we expect this will permanently change the company and make us a profitable enterprise for the first time; and we expect profitability to come during 2011.  We also expect that we’ll see a number of  “rising stars” in our Associate community as we build the infrastructure during this first phase of our 2-phase marketing strategy.

The campaign itself operates like a cold-calling voice broadcast campaign, but it has all the professional elements of a highly sophisticated call center as well.  This means we’ll be able to set up Associates in their own home so they can log onto our server and receive calls from people in real-time as those people “Press 1 to speak to a live operator.”  We believe this will give Associates the best chance of all to capture the imagination and interest of those people who respond, bring them into a webinar and then follow up with a sale.

I have placed the entire text of the lead distribution policy below.  Please study it, especially if you intend to use one of our “Agent Seats” (this is our software that you’ll run from your own PC that transfers live calls of interested parties to you).  But the general policy can be explained in just a few steps, as follows:

1. All Associates are entitled to qualify for and use our Agent Seats so they can sell to people who already want to know about us. An “Agent Seat” is simply a term that describes the software on the Associates PC that allows us to transfer calls to them and follow up on those calls. Essentially, it’s the same thing you would find in any modern call center.
2. AMG Members are entitled to receive these leads without having to buy or rent them. However, they must maintain a certain closing percentage to continue receiving them.
3. Non-AMG Members may also use the Agent Seats but they must rent the seats and pay for the leads. They must also maintain a minimum closing percentage.

Of course like any comprehensive system, we had to draft comprehensive rules to make it work efficiently.  But the bottom line is simple: We can now offer an unprecedented business and income opportunity for anyone who’s willing to do a little work (those with no work ethic need not join us).  While we cannot guarantee incomes or outcomes, this is the closest thing to a ‘guaranteed income’ I’ve ever seen, because the Associate does NOT have to rely on family, friends and acquaintances to make money. They just have to talk to people who already WANT to know about us.  I’m expecting we’ll begin testing next week, just before the end of the month.  Although we’re a month behind what I had hoped to be, nonetheless, it appears we’ll arrive “OK” just the same!

I’ll give you the blow-by-blow of the race to this finish line for our voice broadcast system, so keep checking the blog!

TOPIC	DESCRIPTION
Definition of “Lead”	Leads are defined as people who respond directly to promotional advertising from GlobalTmailTM for the purpose of learning about one or more products or services specifically targeted in the Company’s promotional advertising. Leads can be obtained from any promotional advertising efforts of the Company, including but not limited to GroupCallerTM campaigns, email campaigns, Search Engine Optimization, other Internet-based advertising, or any other promotional advertising effort.
Purpose of Providing Leads	The purpose of providing Leads to sales people is to assist Associates who wish to close more sales by making it possible for them to meet people who are already interested in our services. This makes it possible to avoid most of the negative feedback that results from prospecting, and makes the Associate’s time far more valuable. Acquiring leads from the company provides an easy method of reaching out beyond family, friends, relatives or other referrals. For those who don’t wish to sell to people they already know, acquiring company-generated leads provides a clear path to success while relieving the Associate from the requirement of making sales to people they already know. We realize most people in need of more income hesitate to make sales to people they know, so we made lead generation a vital part of the services offered to Associates.
Type of Leads	All leads distributed under this policy are “current” leads. This means each lead is distributed to an appropriate Associate ASAP after we receive it. For example, a call transfer from a key-press during a voice broadcast when the called party asks to speak to a “live operator” results in a “real-time” lead. Or, if the called party leaves their contact information after hearing a pre-recorded phone call, the lead is emailed or made available online and the Associate to whom the person is assigned is expected to make contact right away (within minutes or hours, and at the latest, within 24 hours). Or, after entering their contact info on a web form from online advertising, the leads are distributed to Associates soon after the time the prospect requests a contact from us.  Fast or instant response to an inquiry is essential to the economic viability of providing leads for Associates.
Lead Distribution Policy	General Policy: This policy is governed by the principle that the distribution of leads must result in a profit to the company. This means that after subtracting all commissions, bonus, and the expense of generating the leads, the amount received from the use of the leads must be greater than the amount spent. Leads From GroupCaller™ Agent Seats: An “Agent Seat” is part of the GroupCaller™ system that allows Associates to log onto our server from their own PC, receive calls from leads generated by the GroupCaller™, invite Leads to our sales webinars or otherwise close the sales. Agent Seats are available to all Associates under the terms of this policy. GroupCaller™ Agent Training: The Company provides training in the use of Agent Seats for all Associates. All AMG Member Associates are authorized to receive an Agent Seat and training. Non-AMG Member Associates must purchase a minimum of 50 leads from the Company Store to receive training. During training, all sales made are subject to the Commission Sharing Rule under Paragraph 5(a) of the Associate Incentives below, under which the Trainer receives either 50% or 80% of all commissions earned from sales made during training. Training consists of the Agent's first 50 leads.  The Trainer receives 80% of the commission from the first 3 sales, and 50% of any additional sales from the first 50 leads.  After training the Associate shall receive his/her full commission on all sales to leads provided. The Company reserves the right to limit or refuse access to any Associate in the Company’s sole discretion. Limitation On Number Of Personal Sales With Agent Seats: All Associates understand and agree that the Company will always have only a limited number of Agent Seats available for scheduling at any given time. AMG Membership Sales made through Agent Seats are subject to the Compensation Plan. As such, Associate/Agents understand and agree that the number of personal sales they make may be limited for two reasons: (a) to maximize their own bonus earnings from the Comp Plan and (b) to allow new Associates who join from their sales efforts to also use Agent Seats. The Company reserves the right to modify the number of personal sales allowed at any time, with or without notice, in its own discretion. Agent Seat Scheduling: All Associates who use Agent Seats are subject to scheduling by the Company. The Associate agrees to be punctual in adhering to any assigned schedule. Minimum Closing Percentage: To use an Agent Seat after any period which is guaranteed by contract, or to make sales without a Trainer, the Associate must achieve and maintain a minimum closing percentage. This closing percentage is subject to change based on business needs as determined in the sole discretion of the Company. Closing Percentages are calculated by dividing the number of sales closed by the number of Leads assigned to or transferred to the Agent. To be considered part of the closing percentage, the sale must be closed within 30 days of the initial contact with or assignment of the Lead, whichever comes first. Agent Seat Useage Guide: The following rules govern the access to and use of Agent Seats for all Associates. Contract Holders: Associates who enter into a separate agreement with the Company are entitled to receive the number or leads, or earn the amount of money as specified in the contract. If the Contract Holder cannot maintain the minimum Closing Percentage, the Company in its sole discretion, may use a Trainer or Account Executive to meet the terms of its agreement with the Associate. AMG Members (All Classes – Standard, Silver, Gold and Platinum): All AMG Members are entitled to train for and use GroupCaller™ Agent Seats. However, only those who are capable of meeting the minimum closing percentage requirements may continue using an Agent Seat without having to split commissions. All AMG Members are subject to the Limitation On Number of Personal Sales above, as managed by the Company. Those AMG Members who cannot meet and/or maintain the Closing Percentage may apply for and be assigned a Trainer or Account Executive to make sales on their behalf by contacting the Sales Director for the Company via email. AMG Members who pay in advance for their membership instead of financing it are entitled to receive a minimum number of leads regardless of any limitation on personal sales. If their closing percentage fails to meet the minimum requirement, the Company reserves the right to have a Trainer or Account Executive follow up and close sales on behalf of the Associate under the Commission Sharing policy. The number of leads provided through Agent Seats to each fully paid AMG member is: Platinum = 300 Leads Gold = 200 Leads Silver = 125 Leads Standard = 50 leads Financed AMG Members:  Those who finance their AMG membership have access to Agent Seats but don't get as many leads before having to meet a closing qualification.  The number of leads available for financed AMG members without having to meet the closing qualification are as follows (note that Standard AMG Members must buy their first 50 Leads for Training purposes): Platinum = 100 Leads Gold = 75 Leads Silver = 50 Leads Standard = 0 Leads (must buy 1st 50) Non-AMG Member Associates: Agent Seats are available to Non-AMG Associates by purchasing leads from the Company Store in minimum quantities of 50 leads at the prevailing rate.  All policies such as closing percentage, training, commission sharing, limitation on personal sales, etc. apply to Non-AMG Associates to the same extent they apply to AMG Associates. Leads From GroupCallertm or Other Promotions: Leads obtained from the GroupCaller™ voice broadcast without being transferred to a live agent during the call, and all other leads obtained from other methods, are distributed in the manner deemed most efficient and/or available at the time those leads are distributed. Such leads are distributed under the following policy: Company Store:  All Associates may purchase these leads from the Company Store regardless of their AMG Membership affiliation. Age of Leads & Delivery:  Timely follow up on all leads is essential for success.  Leads are generally not available for download at the time of purchase because each lead order is considered a request for fresh, current leads. Therefore, the leads are delivered in batches within 24 hours of the time we generate them after the order (exclusive of Sundays and Holidays). Rewards:  The Company may, at its own discretion, award leads to those Associates as a reward for good performance, contests, prizes, spiffs or any other reason.